Job Description

• Strategy Development:

1. Assist in the creation of marketing strategies that align with business objectives.
2. Conduct market research to identify target audiences, trends, and competitive landscape.

• Campaign Management:

1. Plan, implement, and oversee marketing campaigns across various channels (digital, print, social media, etc.).
2. Monitor campaign performance and adjust strategies based on analytics and feedback.”

• Content Creation:

1. Develop compelling marketing content, including brochures, websites, and social media posts.
2. Collaborate with content creators and designers to produce high-quality materials.

• Budget Management:

1. Manage the marketing budget, ensuring effective allocation of resources and tracking expenses.
2. Report on budget performance and ROI of marketing initiatives.”

• Brand Management:

1. Ensure brand consistency across all marketing materials and platforms.
2. Assist in developing branding strategies and initiatives.

• Collaboration:

1. Work closely with live streaming host and customer service teams to ensure cohesive marketing efforts.
2. Coordinate with external vendors and agencies for specialized marketing services.”

• Digital Marketing:

1. Oversee digital marketing efforts, including SEO, PPC, email marketing, and social media strategies.
2. Analyze website and campaign analytics to inform future strategies.”

• Customer Engagement:

1. Develop and implement strategies to enhance customer engagement and loyalty.
2. Manage customer feedback channels to improve products and services based on user input.”

• Performance Analysis:

1. Track and report on key performance indicators (KPIs) related to marketing efforts.
2. Use data to derive insights and make informed decisions for future campaigns.”

• Training and Development:

1. Mentor and support junior marketing staff and interns.
2. Stay updated on industry trends and best practices to enhance marketing strategies.

Job Requirements :

• Hold a Master’s or Bachelor’s degree in Marketing, communication, Business Administration, or a related field.
• At least 3 years of experience as Brand Manager / Marketing manager / Social media manager, with experience in leading a team.
• Passion for the FnB industry and a deep understanding of current trends, consumer behavior, and the competitive landscape.
• Strong understanding of product lifecycle management, from concept to launch.
• Proficiency in Campaign Management.
• Fluent in English is preferred.
• Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
• Strong analytical and strategic thinking skills.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with attention to detail and problem-solving abilities.